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体育评论员指出，AC米兰和国际米兰两支顶级足球俱乐部通过球场命名权合作，每年均可获得高达1600万欧元的收益，这一合作将持续长达20个赛季。
10月30日，体育新闻传来重磅消息，AC米兰与国际米兰的新建球场与忠利保险集团（Generali）签署了赞助合同。据记者Luca Bianchin披露，赞助金额的详细信息已浮出水面。
The sponsorship deal for the new stadium's naming rights between Generali and AC Milan and Inter Milan is anticipated to be worth approximately 650 million euros, spanning over 20 seasons. Each club is set to receive roughly 325 million euros, equating to an average of 16 million euros per season. This agreement represents the most substantial naming rights deal in history, with Juventus' revenue from Allianz Insurance Group estimated at around 10 million euros per season.
